Bexsero's "Choice or Chance" campaign is a powerful initiative that aims to raise awareness about the importance of vaccination against meningococcal group B disease. The campaign highlights the potential risks associated with not getting vaccinated, emphasizing that leaving one's life up to chance is not a smart choice. By using compelling visuals and messaging, "Choice or Chance" encourages people to make an informed decision about their health by choosing to vaccinate against meningococcal group B disease. The campaign effectively conveys that vaccination is the best way to protect oneself and those around them, and that the choice to vaccinate is a responsible and necessary one. Overall, "Choice or Chance" is a poignant reminder that we have the power to protect ourselves and our communities by taking a proactive approach to our health and well-being.
I wanted to keep the branding colors of the logo and the website that was already live. represent that they are still part of the same entity when creating the social pieces for "Choice or Chance"
The creative choices to make the social, emails, and mailer for the campaign dark and moody were deliberate and strategic. The campaign's copy and most of the images were in black and white to convey a sense of seriousness and urgency, emphasizing the risks associated with not getting vaccinated against meningococcal group B disease. By using a dark tone throughout the campaign, Bexsero aimed to capture the viewer's attention and elicit an emotional response, which is crucial in motivating people to take action. The use of a dark palette also helped to create a consistent visual identity across all campaign materials, reinforcing the message that vaccination is a serious matter that should not be taken lightly. Overall, the creative choice to use a dark tone throughout the campaign was instrumental in effectively communicating the importance of vaccination and encouraging people to make proactive choices about their health.